The DBBX Ballas is a crew that plays video games together on multiple platforms, has a growing online presence, and holds annual live events and contests throughout the year. They also livestream their gameplay and produce video game content for YouTube.
The crew needed a logo that represented their urban, no-nonsense style while also being versatile and relatable to the types of people they typically play with. There are strict size constraints for the branding; the logo is also automatically inserted into the game interface so a clean, high definition design was necessary.
Branding & Logo design