Black Billionaires, inc., based in Boston and Atlanta, desired to do one thing - help black musical artists from the underground scene find more influence and grow their audience without sacrificing their personal artistic vision.

I was approached by Tevin, the marketing director, to create a brand that was simple, impactful and feeling of quality and exclusivity, and then expanding that brand into a series of printed materials to be used in underground events, the online store and in flyers.

We then took it further into an online website strategy designed to build a team of networkers to circulate events and also to allow featured artists to publish their music on the Black Billionaires website.

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