Project Application

Business Snapshot

What is the name of your company?

What does your company do? What are the products and services you offer?

Who are the decision makers and influencers for this project?

What budget have you allocated for this project?
Be honest and I will tell you what I can and can't do.
Under $2k$2K-3K$4-8KOver $8K

When will you be ready to start?

What Are We Doing?

Give me your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. SMART goals are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website?

[eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months]

Goal 1

Goal 2

Goal 3

Goal 4

Goal 5

Who Am I Doing This For?

Tell me about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

Reason 1

Reason 2

Reason 3

Reason 4

Reason 5

Design Concept

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites?
1

2

3

4

5

Are there any other websites in particular that you like the design of? Why? Alternatively, if there is a site that completely turns your stomach, I'd like to know that as well!

Define Success

If we were to be celebrating an amazingly successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else?

How did you find me? If you used google, what keywords did you use (thanks!)

Personal Snapshot

Name (required)

Your Email (required)

What would you say is your technical level?
I'm a computer whizz!I can check my email?I'm super low-tech.